But it’s the upcoming Gran Turismo film from acclaimed director Neill Blomkamp (you know him from District 9 and Elysium, among others) that Sony masterfully used as a crescendo. We’re in the seventh iteration of the standout video game franchise, and Sony is obviously proud of that. How much does an electric car battery cost?Ģ024 Polestar 2 gets a major overhaul for the 2024 model yearĪnd then it all came together with Gran Turismo.
It deftly weaved a story about telling stories, be it from gaming or entertainment or from the cameras that make it all happen. And Sony’s presentation, led by Sony chairman, president, and CEO (a triple threat!) Kenichiro Yoshida, was as good as it’s ever been. Instead of being standing-room only, though there certainly still was a fair amount of that, chairs were set in front of a wide stage - the sort of layout you’d expect so that you can hide a car on one side, but still have plenty of room for the actual presentation. The different shape of the Sony booth was a big tell. Yasuhide Mizuno, representative director, chairman, and CEO of Sony Honda Mobility Inc., introduces the Afeela EV at CES 2023. And you didn’t have to actually know what they were saying to know what they were talking about. Folks were talking about it - in all sorts of languages - in the long line down the hallway that separates two of the bigger halls at the LVCC. Folks were talking about it on the bus ride to the Las Vegas Convention Center from the Mandalay Bay Convention Center, where a good chunk of the work happens before the CES doors are open. Sitting a half-dozen rows back at the Sony press conference the afternoon before the CES show floor actually opened, you could tell by the layout of the booth - drastically different from what Sony had in previous years - that something big was going to be wheeled out. See our complete coverage of CES 2023 hereĮveryone knew what was coming.
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